Category: Portfolio

Introducing Heroes of Science

Heroes of Science is an integrated social media marketing/ digital campaign to publicize A*STAR to a larger local and global audience, modeled with a stylistic approach to capture the public’s interest and curiosity about Agency for Science, Technology  & Research or A*STAR. Featuring two short form videos which are based upon fictional characters of research background, the plot of the… Read more →

Sharing your travels on Tripoto

 Travel is one of my passions in life. Over the last twelve years, I have done travels in Asia, Europe, Australia, US. In addition to experiencing different sights and sounds, I have made friends, learned about their cultures, enjoyed the food and appreciate the different aspect of lives in the different countries I’ve visited. Through my experiences, I have shared… Read more →

Events Marketing: Biopolis 10th Anniversary or Biopolis Carnevale

Biopolis 10th Anniversary or  Biopolis Carnevale in 2013 was a commemoration of the first decade of the biomedical sciences research efforts and a celebration of the success of Biopolis as Asia’s Biomedical Sciences R&D hub. The logo was created to signify the celebration of the establishment of A*STAR’s biomedical hub, Biopolis, bringing together talent, enhancing research capabilities & creating collaboration… Read more →


Photography is one of the skill set. As part of my job scope in A*STAR, I have to take photos at events, for a marketing campaign or feature in a publication. Publication Photography for A*STAR’s researchers for an article feature in Singapore Magazine – Tech for a Better Tomorrow. Read the article here. A*STAR’s HR Branding Campaign with Universum Embarked… Read more →


Marketing Experience @ Bates Sercon

In mid-2008, I had a year stint with Bates Sercon, a subsidiary boutique agency of WPP Bates company. Bates Sercon is a marketing agency, with the main focus on managing marketing strategies, communications & projects for clienteles from Oracle to Dell. Most of the projects consist of integrated marketing campaigns, digital activations, product launches (BTL) and events management. Below are… Read more →

Print Publications

  A*STAR Yearbook 2012: Stepping Up  The annual report was produced in 2012 as part of A*STAR’s accomplishments in the areas of research & innovation, industry collaborations, and corporate achievements. The concept direction for the yearbook revolved around the title ‘Stepping Up’. The key message was to highlight the achievement & successful milestones which A*STAR had achieved to become one of… Read more →


My first career experience as a Web Designer started out in 2005 with Mellon Commercial Pte Ltd, an SME company & general wholesale trading company. As a retailer in office solutions, they are specialized in providing office supplies procurement, retail and printing business. The major project I had to accomplish was to develop an e-commerce functionalities to their website:… Read more →