The Science@50 campaign was launched in January 2015, with a year-long calendar of events comprising of seminars, exhibitions & public outreach, which celebrates Singapore’s 50 years of excellence in Science and Technology.
As part of Science@50 celebrations, A*STAR & Nanyang Academy of Fine Arts did a joint collaborative effort to organize “Innovati50n” which showcase top 50 home-grown innovations. Throughout the first half of 2015, NAFA’s art students were guided by researchers & A*STAR’s PR team to create 17 science-inspired exhibits using an array of artistic techniques such as fine art, digital art, photography, sculpture and others.
Innovati50n exhibition was showcased in a mobile truck & made its way to four shopping malls around Singapore: Vivo City (5-6 September), IMM (12-13 September), Century Square (3-4 October), Plaza Singapura (10-11 October), and finally at The Opening of the Fusionopolis 2. The exhibition themed “Science is for everyone” was aimed at the general public. With full-force publicity through radio, advertising & outreach activities, the exhibition was a success and garnered more than 5,000 visitors. Below are some publicity efforts (social media, media buys, advertising).
Being part of this project was a lot of fun, I was involved in all aspects: artwork photography, videography for Innovati50n events trailer, produced creative banners/EDMs, boosted publicity & generated buzz through social media marketing efforts. On the ground, I was one of the crews for the exhibit and it was a great time interacting and promoting Innovati50n to the public through this outreach efforts.
One of the artist, Kylie Tamara, shared her inspiration about her artwork creation
Members of the public shared their opinions of the Innovati50n exhibition