Branding: Singapore American School

One of my interesting career stints was with Singapore American School. It was the first exposure in the education industry and I was part of the communications team at Singapore American School (SAS). As a designer, I ventured into the publication foray. I worked with primarily with an editor, contributors, and stakeholders.

Among the interesting work I’ve done was to overhaul SAS’s marketing tools, publication & website to align with SAS’s branding guideline & visual identity. It generated a tremendous positive response on the revamped content infused with interesting articles and visuals. It allowed more collaborative efforts and contributions from the faculty as well as the community to participate in the production of the publication.

Below are examples of the work that I have done in the areas of publication & marketing collaterals

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