tripadvisor

Why Reviews & Content Matter in Travel Marketing

A few days ago, I received a notification from TripAdvisor on being listed in the Top 15 % most popular reviewer. I was elated to have reached out to more than 11,000 readers for contributing to the reviews on TripAdvisor. Being an avid traveller, I like to share my experiences…

Introducing Heroes of Science

Heroes of Science is an integrated social media marketing/ digital campaign to publicize A*STAR to a larger local and global…